I am currently interning at Clariscia Gill for the past 2 months and will be continuing on into the summer. I have written this blog post on the window displays project to give my outlook on current must-see projects going on in and around London.
4 years on and the RIBA Regent Street Windows Project still runs. Collaborating fashion with architecture and merging retail with culture. RIBA London works alongside the Regent Street Association to carefully select architects and retailers, aligning brand aesthetic with design style.
The architects combine their design skills whilst the retailers provide their valuable shop frontages and finance the materials and production of the window installations; creating great exposure and PR opportunities.
The participating partners include: Esprit with naganJohnson, Ferrari Store with Gensler, Jack Spade with Carl Turner Architects, Karen Millen with Mamou-Mani, Moss Bros with AY Architects and Topshop with NEON
The chain of shop window installations lined up on Regent Street provides an alternative outdoor exhibition space showcasing some of London’s best emerging architects alongside established stores creating original and conceptual art. My personal favourite would have to be the Karen Millen with Mamou-Mani collaboration. Mamou-Mani magic garden project uses cable ties with 3D spacer fabric (which is usually used in sportswear and bags) to create a fluid form that runs across 30 metres of the storefront.
The installations will be on public display from 15th April – 6th May 2013 so go have a nosey!
Article by Nadina Cameron